Product design, UI and testing for the Zane mobile app (wallet, cards, transfers, MoneyNet budgeting, forecasting and an AI financial assistant), plus the Zane brand, website and campaigns around it.
Role
Head of Product Design & Brand
Scope
App, MoneyNet, AI assistant, brand
Craft
Product design, UI, testing, data visualisation, motion
To-do, Chat and Insights sit at the heart of the app, with the wallet and cards one tap away.
WalletBalance, quick actions and every transaction in one place.
To-doA short daily list: review transactions and see what’s coming up.
Zane AIAn AI financial assistant that answers real questions about your money.
InsightsProjected savings, plan versus actual, and MoneyNet envelopes.
CardsA personal card plus up to five virtual cards for online payments.
Card controlsDetails, limits, freezing and statements for each card.
02 · Onboarding & MoneyNet
A setup that pays off before it’s finished.
MoneyNet is Zane’s money-management layer: budgeting envelopes, a forecast and a Golden Number. Onboarding gets people from sign-up to a working plan in 5–15 minutes, across 4 stages and 25 screens.
The flow has since been redesigned for Zane 2.0. The approved new look is in the case study.
I also designed the Zane brand: the identity, website and campaigns, from “Backup for your money” to “Today, you’re covered. Tomorrow, you’re financially free.”
