Business · My agency · 2019–2025
Six years as an agency owner.
Class Act Media was a creative agency helping businesses get more clients through their web presence. Over six years and 50+ clients, I ran both sides of it: the design, and the business.
@classactmedia on Instagram ↗ (opens in a new tab)What we did
Everything a business needs to be found — and chosen.
- Brand identities
- Websites
- E-commerce
- Ad campaigns
- SEO
- Social media management
- Research
- Explainer videos
- Motion graphics
For financial services, energy, engineering, health tech and healthcare companies, startups, architects and interior designers, and many more industries in between.
My role
Designer by craft, business owner by necessity.
Creative
- Designed the agency’s own brand, website and collateral
- Set the creative direction for client work
- Managed the design and development team
Business
- Led sales and discovery meetings
- Wrote and presented proposals
- Set pricing; handled contracts, agreements, paperwork and accounting
- Managed client and team relationships, and solved problems as they came up
Work from the Class Act years
6 projects01ToryBranding, logo, promos, mobile app UX consultation, and website design and development for a platform that helps people catalogue and value their personal assets.inventory.capital (opens in a new tab)02Marlow DesignFull branding, strategy, logo, website, Google Ads, social media and video direction for a jewellery brand.marlowdesign.ca (opens in a new tab)03Scout EngineeringBranding and logos for the main brand and a sub-brand, plus a Webflow website putting Indigenous futures first.scoutengg.com (opens in a new tab)04VermaxFull branding, strategy, logo, Webflow website, Google Ads and social media for an immigration consultancy.vermax.ca (opens in a new tab)05SolartilityWebsite, a brand mascot called Sunny, and social media for a green energy company.solartility.ca (opens in a new tab)06Health Data MoversCase studies, white papers, web pages, social media graphics and sales one-pagers for a healthcare technology consultancy.healthdatamovers.com (opens in a new tab)
What it taught me
Why I design like a business owner.
- 01Every project has a budgetEffort goes where it moves the business. I scope with the budget in mind from day one, not at the end.
- 02Creative and strategic, togetherUnderstanding how a business makes money is part of the design brief, not a separate conversation.
- 03Conflict is part of the jobClients, deadlines and teams don’t always agree. Calm, direct conversations keep projects and relationships on track.
It’s the thinking I bring to every project: every screen is also a business decision.
Let’s make something people want to use.
Have a product to shape or a brand to bring into focus? Grab 30 minutes with me. No pitch deck needed.