Alisa Pleasance
Product designer · Fintech

Intuitive products. Distinctive brands. Every detail considered. Designed with business sense.

I’m a product designer who loves designing for fintech. I lead product design and brand at an AI-powered Canadian fintech, ran my own design agency for six years, and have spent 19 years designing for companies like ATB Financial and Honda Canada.

Case study 01 / 03 · Fintech · 2025–now

Money app

An AI-powered money app, designed end to end: onboarding, virtual and physical cards, transfers, budgeting envelopes, forecasting and an AI financial assistant.

[Outcome — e.g. onboarding completion rate, or time to first card]Case study coming soon
CARD ISSUEHere’s your virtualcard!•••• 1121Set your envelopes
Case study 02 / 03 · Onboarding · 2026

Onboarding

A 5–15 minute setup people want to finish. 17 screens, 4 stages, 5 motion prototypes — one redundant step cut, and a Golden Number that sharpens as you go.

[Outcome — e.g. setup completion, before vs after]Read the case study →
STAGE 1$1k–$9kSTAGE 2$2k–$7kSTAGE 3$3k–$5kSTAGE 4$4,120
Case study 03 / 03 · AI prototyping · 2026

Forecasting

Three ways to introduce forecasting — calm, playful and data-led — built as live prototypes with Claude and Lovable, tested, then refined by hand.

[Outcome — e.g. the direction that shipped, and why]Case study coming soon
3 LIVE PROTOTYPESCALM$4,120in 12 monthsDATA-LED$4,120in 12 monthsPLAYFULPICKED$4,120in 12 months

More work

Brand, web and campaign work from 19 years of designing for companies across Canada and the US.

04Brand identitiesWestpower, Scout Engineering, Vermax, Solartility and its mascot, Sunny, and many more — strategy, logo, website and launch.Branding · Identity2007–now
05Scout Engineering[One line on the project — what you made and what changed.]Brand · Web[Year]
06Marlow DesignA Shopify e-commerce website, from brand identity to product pages and launch.E-commerce · Shopify[Year]
07ATB FinancialFive years of campaigns and education for one of Canada’s established financial institutions — the Entrepreneur’s Guide to Starting a Business, social media, websites and landing pages.Campaigns · Fintech2018–2023
More in the full archiveSee all projects →
19years designing products and brands
6years running my own agency
CA + USclients across Canada and the United States

I design like a business owner — because I’ve been one.

For six years I ran my own design agency: leading teams of 5–10, writing proposals, winning clients and answering for the results. So every screen I design is also a business decision — what it has to achieve, what it costs to build, and how we’ll know it worked.

Outcomes, not just outputsDesign tied to what the business needs — sign-ups, retention, revenue.
Scope with judgmentI know what it takes to ship on a real budget, so effort goes where it counts.
Fluent in founderAt home with founders, marketers and engineers — and translating between them.

Finding the clarity inside the complexity.

What are people trying to do?What’s getting in their way?What should this make them feel?

Financial products ask people to decide something personal. My job is to make complicated systems feel simple — without making anyone learn the system behind them.

AI lab

I use AI a lot — I’m comfortable vibe coding working prototypes with Claude and Lovable — but I don’t rely on it blindly. AI widens the options — judgment picks the right one.

Use it a lotTo explore more directions and build working prototypes, faster.
Question itAI sounds confident even when it’s wrong. I check what it gives me against real people and real constraints.
Decide myselfTaste, judgment and accountability stay with me.
About

I’m a product designer in Calgary with 19 years across fintech, brand and business. I’ve been a designer, an art director, an agency owner and a design lead — and I’m still happiest with my hands in the work.

More about me →

Let’s make something people want to use.

Have a product to shape or a brand to bring into focus? Grab 30 minutes with me — no pitch deck needed.

Book a 30-minute call →alisa.pleasance@gmail.com