I’m a product designer who makes complex things feel simple: apps, brands, websites and the businesses behind them. I lead product design and brand at Zane, an AI-powered Canadian fintech, co-founded and ran Class Act Media, my design agency, for six years, and have spent 19 years designing for companies like ATB Financial, Honda Canada and Costa Coffee.
Zane is an AI-powered money app I designed end to end: wallet, cards, transfers, MoneyNet budgeting, forecasting and an AI financial assistant. I also designed the Zane brand, website and campaigns.
Read the case study →zanemoney.com ↗ (opens in a new tab)
Branding, logo, promos, mobile app UX consultation, and website design and development for a platform that helps people catalogue and value their personal assets.
inventory.capital ↗ (opens in a new tab)
Full identities for startups and established companies across jewellery, engineering, energy, immigration, cleaning and software. Strategy, logo, website and launch.
See the brand work →
Campaigns, events and education for one of Canada’s established financial institutions, including the Emerge entrepreneur summit, study materials, landing pages, case studies, white papers and guides.
See the campaign work →atb.com ↗ (opens in a new tab)
Brands, websites and campaigns from 19 years of designing for startups and established companies across Canada and the US.
I co-founded Class Act Media, my own design agency, and ran it for six years: leading teams of 5–10, writing proposals, winning clients and answering for the results. So every screen I design is also a business decision: what it has to achieve, what it costs to build, and how we’ll know it worked.
Financial products ask people to decide something personal. My job is to make complicated systems feel simple, without making anyone learn the system behind them.
I use AI a lot. I’m comfortable vibe coding working prototypes with Claude and Lovable, including for Zane, but I don’t rely on it blindly. AI widens the options — judgment picks the right one.
I join your team part-time as a fractional lead for as long as you need, and work like an owner from day one. Best for growing companies and startups that want senior leadership for the long term. Fintech is close to my heart.
I own the product experience end to end, working closely with founders and engineering. Ideal when you’re building or rethinking a core product.
I shape how your company looks, sounds and shows up, and keep it consistent as you grow.
I’m a product designer in Calgary with 19 years across fintech, brand and business. I’ve been a designer, an art director, an agency owner and a design lead, and I’m still happiest with my hands in the work.
More about me →Have a product to shape or a brand to bring into focus? Grab 30 minutes with me. No pitch deck needed.
